William Jewell College Launches Aggressive Campaign

Posted July 29, 2012 ·

The Challenge: An Aggressive Campaign in Tough Economic Times

William Jewell CollegeWilliam Jewell College is a national liberal arts college in the Kansas City area. Jewell hired Gonser Gerber as Advancement Counsel, but used their consultant in a much broader capacity.

President David Sallee writes, “Gonser Gerber was a terrific partner in helping William Jewell College take on the largest fundraising initiative in its 163 year history. They were so critical in making sure we did not misstep in the early planning phases of the campaign. Our consultant helped our Board understand their role in shaping, approving, and funding a major philanthropic effort.”

As Advancement Counsel, Gonser Gerber recommended material changes to the staff structure, program budgets, and systems that would support the Advancement program. The campaign was launched in late 2007 and, as is the case with so many institutions, it was materially impacted by the economic downturn. Nevertheless, the campaign celebrated a successful completion of its first phase with over $57 million raised.

“The fact that Gonser Gerber hires consultants who themselves have been leaders and successful practitioners provides great value. Our consultant was more than Campaign Counsel; he was institutional counsel and his wisdom benefited more than our Advancement team. Our challenging campaign is a success and the systems supporting our development efforts have been strengthened. I believe Gonser Gerber’s good work will serve the College for many campaigns to come.”

David Sallee,
William Jewell College