Campaign Readiness Study

An in-depth analysis and audit of your institution’s readiness to engage in a major capital campaign, and its constituents’ depth of interest and commitment to the institution, is important to the success of your campaign.

Your Campaign Readiness Study will include:

A rigorous Internal Program Assessment including:Campaign Readiness Study

  • Alignment of campaign goals with organizational mission
  • Past annual fund, major gift, and planned giving fundraising results
  • Level of engagement of leaders and volunteers in the advancement program
  • Capacity of staff to successfully implement a campaign
  • Effectiveness of the public relations and marketing program
  • Maturity of the advancement services efforts

A thorough External Market Assessment which includes in-depth interviews with major donors and key volunteers to ascertain:

  • Perceptions of the institution and the perceived value of the campaign
  • Degree of interest in and capacity to support the campaign priorities
  • Identification of campaign leadership prospects

An informing and concise Report which includes campaign recommendations regarding:

  • Present advancement program status
  • Strength of the campaign case
  • Philanthropic potential for campaign goals
  • Campaign leadership prospects

Should the study find that proceeding with your campaign is advisable, we will provide you with a preliminary road map for campaign implementation. The goal is to provide you with a personalized, data-driven deliverable that informs your campaign decisions.
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