Stewardship Leading to Increased Gifts

Date: October 25, 2017 · Time: 11:00 am - 12:30 pm central

“If a fellow isn’t thankful for what he’s got, he isn’t likely to be thankful for what he’s going to get.”   — Frank A. Clark

Stewardship done well not only honors your organization’s closest donors for their gifts, but it also advances the mission of your institution by building donor confidence, communicating impact and inspiring greater levels of philanthropic involvement with your organization.

Too often, however, stewardship is treated as a final step in your donor relationship, rather than as an opportunity to more fully draw your donors into the life of your institution. Typically, we don’t spend enough time and resources planning and executing an effective stewardship program to cultivate our donors or create a relationship that encourages repeat lifetime giving.

Join us for this Institute webinar with faculty member Charlie Shepard, Senior Consultant at Gonser Gerber, as he presents the importance of stewardship for the increased and repeat gifts to your institution.

Topics we will cover include:

  • The case for good stewardship – what does the data tell us?
  • The characteristics of good stewardship – avoid “auto pilot”
  • Embedding the ethic of stewardship throughout the gift cycle
  • The keys to effective donor acknowledgement, recognition and engagement
  • Should you have a Stewardship officer or is it the role of the whole team?
  • Involving natural partners in your stewardship efforts

Program Fee

The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.

Who Should Attend

Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.

New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.

  • Campaign Volunteer Leaders
  • Chief Advancement Officers
  • Development Directors
  • Annual Giving staff
  • Major Gift and Planned Giving staff
  • Alumni/Constituent Relations staff
  • Prospect Researchers
  • Campaign staff

About Charlie Shepard

Charlie Shepard, Senior Consultant at Gonser Gerber, provides development consulting services to non-profit organizations, including developing and strengthening Boards, gift programs, campaign planning and execution, advancement team building, and other aspects of institutional advancement. Prior to joining Gonser Gerber, Charlie served as Vice President for Institutional Advancement at Asbury University in Kentucky and The University of Findlay in Ohio.