The Giving Board: Ways to Increase Gift Income Through Board Engagement

Date: July 11, 2017 · Time: 11:00 am - 12:30 pm central

The best advancement programs find meaningful ways to involve Board members in development activities. This can range from hosting events, introducing new prospective major donors to your institution’s leaders, and participating in the solicitation process.  But as advancement leaders, we need to remember that Board members are also major gift donors and prospects, and need to be cultivated and recognized like all our other significant prospects. Rather than expecting and assuming that Board members should make annual, major, and planned gifts, we need to consistently build and nurture our relationships with our Board members to ensure they are feeling connected, active and engaged in the mission of your institution.

During this webinar by the Gonser Gerber Institute, we will share the best methods, strategies, and tactics to focus your Board members on their critical leadership role in the development process.  This webinar will unlock the potential of your Board to elevate your advancement program and will help your Board members feel engaged and enthusiastic about their service.

Topics we will cover include:

  • Creating Enthusiastic Board Members Focused on Development
  • Treating your Board Members Consistently Like Major Donor Prospects
  • The Role of a Board Member in Donor Identification
  • The Problem with a “Give or Get” Board
  • Cultivation Steps That are Easy and Natural
  • Setting Board Members Up for a Successful Solicitation
  • Establishing a Long-Term Culture of “The Giving Board”


The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber, that fee is just $145. You will also receive a copy of presentation and a recording of the webinar with your registration.

Who Should Attend

Senior-level Advancement Professionals – Strategic resources for senior-level leaders.

Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.

New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.

  • Governing and Foundation Board Leaders
  • Presidents, Heads, and CEOs
  • Campaign Volunteer Leaders
  • Chief Advancement Officers
  • Development Directors
  • Annual Giving staff
  • Major Gift and Planned Giving staff
  • Alumni/Constituent Relations staff
  • Prospect Researchers
  • Campaign staff

Your Faculty

Jason McNeal, Ph.D., Gonser Gerber partner, has provided advancement leadership to non-profit organizations for more than 20 years.  Having served as the chief advancement officer at East Georgia State College and Maryville College (TN), he also has consulted with institutions throughout the U.S. and Canada.  Dr. McNeal has written extensively on key issues in higher education advancement and leadership including his blog that you can find at